WOOP — Wish, Outcome, Obstacle, Plan — is backed by 20 years of research showing that honest obstacle planning produces better results than positive thinking alone. Goal Accomplishment Made Easy™ is the platform that takes that honest planning one step further — tracking the obstacles as they actually emerge, in real time, across five specific categories.
Dr. Gabriele Oettingen spent over 20 years researching why visualization alone does not produce results — and what does instead. Her WOOP framework combines the positive vision of the outcome with an honest assessment of the obstacles that stand between you and it. People who do this — who pair the desired future with a realistic picture of what might get in the way — are significantly more likely to accomplish their goals than people who simply imagine things going well.
The obstacle planning stage of WOOP identifies what might go wrong before the work begins. That anticipation changes how you set up the plan and what you watch for as the goal progresses.
Goal Accomplishment Made Easy™ takes that watching and makes it automatic.
From Anticipating Obstacles to Tracking Them Live
The risk tracking in Goal Accomplishment Made Easy™ watches five specific things that can put a goal at risk: your deadline getting compressed, milestones you missed, the goal getting bigger than you planned, things you were depending on that got delayed, and your available hours dropping. These are the five most common obstacles that derail personal and professional goals — the ones Oettingen’s research would have you anticipate at the start.
The difference is that WOOP helps you plan for these obstacles once, before you begin. Goal Accomplishment Made Easy™ tracks them continuously, every week, for the entire arc of the goal. When one of them is actually happening — not just theoretically possible, but actually affecting the plan right now — the risk score reflects it and the weekly check-in tells you what to do about it.
The check-in also asks, every week, whether the assumptions the plan was built on are still true. That is the WOOP obstacle plan made into a weekly practice. Not just anticipated at the start, but revisited every week as reality unfolds.
Plan With WOOP. Track in Real Time Here.
Oettingen’s research is the foundation. Goal Accomplishment Made Easy™ is the ongoing practice — tracking the obstacles as they emerge and telling you what to do about them while there is still time to do something. Try it at app.goalaccomplishment.com or download in the App Store and Google Play.
About Goal Accomplishment Made Easy™
We believe goals aren’t aspirational — they’re practical. For decades, the methodology that built billion-dollar companies and shaped the world’s most successful executives was locked behind consulting firms and premium coaches. We’re making it available to everyone.
The Problem
You set a goal. You get excited. You make a plan. Then life happens. Deadlines shift. Priorities change. Suddenly you’re not sure if you’re on pace — or if the goal itself is even still achievable. Most people quit because the plan behind the goal feels as fragile as the goal itself.
Our Solution
Goal Accomplishment Made Easy™ automates the hard part. Tell us your goal — what success looks like, when you need it done, and what you can dedicate to it. We build your complete execution plan: phases, deliverables, week-by-week tasks, and a live health score that updates as you work.
When things change (and they will), the system recommends structural adjustments — not motivational platitudes. Your coach gets it. Your calendar syncs automatically. You always know whether you’re on track.
What Sets Us Apart
- Automatic Plan Generation: No guessing what to work on next. Your full plan is built in minutes.
- Live Health Scoring: One glance tells you if you’re on pace or at risk.
- Built-in Execution Coach: Not just a checklist. Real guidance on pacing, scope, and recovery.
- Structural Integrity Monitoring: We catch problems before they become catastrophes.
- Built for Real Life: Plans adjust when circumstances change — because they always do.
The Tools
- Task Manager — Kanban, Eisenhower Matrix, critical path flagging
- Time Manager — Pomodoro focus sessions, time blocking, capacity tracking
- Habit Tracker — Daily streaks, habit stacking, milestone badges
All included or available as standalone add-ons.
Who We Serve
- Individuals: Launching a business? Changing careers? Writing a book? Getting fit? Goal Accomplishment Made Easy™ works for any goal.
- Professionals: Work goals need structure. Our Pro tier includes stakeholder reports and templates built for business launches, hiring targets, and revenue goals.
- Teams: Managers who need real visibility into team execution without micromanaging.
The Evidence
- 2,400+ goals mapped and tracked
- 3x higher accomplishment rate for users vs. traditional planning
- 13 years of methodology refinement
- Plans built in under 5 minutes
- TIME Best Inventions Nominee
Goal Accomplishment Made Easy™ — try it at app.goalaccomplishment.com. Or download in the App and Google Play Stores.
